starting point
Analytics
The foundation of everything: end-to-end analytics system to back up every decision by real data.
The data shows what’s holding
your 
app back. Then we get
hands-on to fix it*
Growth for subscription apps. We move metrics, not bill hours, so your bet on the app pays off.
* Yeah, our hands are AI-powered. Judgment and accountability stay human.
Let's break it down in 20 minutes →Our methodology helped us grow our own app to $500K monthly revenue.
Cases→
$500K/mo
Nandy revenue, grown by us, from zero
2.1→4.47%
subscription conversion · live traffic
CAC ÷5
after rebuilding the funnel
LTV ×4
subscriber LTV · over the engagement
+115%
3rd-period renewals
10+ years
in mobile marketing
Growth isn't hacks. There's no press-and-done button, there's work. First we fix the basic issues, then we test out new things.
Sounds familiar?
→
You’ve edited your onboarding for the third time and the financial metrics didn’t budge an inch.
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You’re not sure which metric to track even, or how to properly measure it.
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You’re buying traffic almost blindfolded: the money is leaking somewhere and it’s not clear where exactly.
→
Every iteration in your product is hunch-based and the progress you make doesn’t compound.
It’s not because you or your team are doing something wrong. Subscription growth is a craft of its own, which takes extra focus on the attribution, paywall and cohort economics. That’s what most teams don’t have time for, and exactly what we do every day.
What we’ll take off your plate
Onboarding
We build the narrative for your onboarding which naturally leads to payment.
Paywall
Make sure the moment where interest turns into subscription actually happens.
Traffic
We lead paid traffic to the aha-moment in your funnel and make sure the audience reaches it.
Our job is to carry the user from first launch to payment. You build the product, we run the revenue.
Method
How we work
Before we touch your paywall, we lean on what’s already been proven by the market and ourselves on apps just like yours.
1
Set up the analytics
We sift through the data and find where exactly the revenue leaks: ads → store → onboarding → paywall → renewals.
2
Use what the market already paid for
We break down the revenue leaders in your niche, their onboardings and paywalls. Market-proven first, our own hypotheses second.
3
Fix it and confirm with data
We take experiments to a confident decision: where there's enough traffic, to statistical significance; where there isn't, early reads by statistical criteria, with a transparent info on the risks.
// We don't trust a hunch until the market or a live experiment confirms it.
Who's doing all the heavy lifting
→
Grew a subscription app from 0 to $500K in monthly revenue.
→
Grew 15+ apps across various niches: the verticals and brands differ, but the subscription mechanics stay the same.
→
Hands-on full cycle approach: we work with creatives, traffic, funnels, and analytics.
Our experience isn't theoretical, it stems from years of building and growing apps.
What happens after the call
20 minute call: we go through your situation and decide where to start
2-5 days of Audit: we diagnose your funnel based on your own data
Plan: we rank the hypotheses by impact, and provide references for you to go by
Engagement: we launch experiments one-by-one and give you updates every week
You can start at any step, the audit isn't required.
Services
start here
Growth Audit
one-off · 2-5 daysA fast funnel diagnosis: where exactly money is lost and what to rebuild first.
What you get
A live walkthrough call
A document: findings and a list of hypotheses
One-off service, no commitment. You can implement everything at your own pace.
implement it yourselves
Growth Map
one-off · not a contractA full breakdown of the market and competitors using our method. Take it and implement it yourselves, or hand it to us.
What you get
Top players in the niche by revenue: their setups and funnels
Competitor tables
Hypotheses ranked by impact, with screenshots of example screens
Main service
Growth Retainer
monthlyYour growth team, outsourced: hypotheses, experiments, accountability for revenue, month after month.
What's included
1-2+ hypotheses in progress
Experiments run to a confident decision
A weekly update
A transparent report on all target metrics
We set up your own analytics dashboard, which stays with you
runs alongside any tier
Paid Traffic (UA)
standalone serviceWe bring paid traffic to a web funnel or into the app and run it.
What's included
Campaigns and creatives
The fullest attribution your setup allows
Traffic to the right point in the funnel, with a transparent report
Why us, and not one more person on the team
On your own
You've already tried multiple things, it cost you months and thousands, and you still can't see where's the revenue leak.
An in-house hire
One person means one skill and one point of view, plus months of hiring and onboarding. We come in as a team: traffic, funnel, monetization and analytics at once.
A traffic agency
They pour traffic into a leaky funnel and take a retainer regardless of your revenue. We fix the funnel first and own the revenue.
Cases
Most of our work is under NDA. Here's what we can show
FAQ
What if…
+…you have no cases with my kind of app?
The mechanics of subscription monetization don't depend much on the app's topic: we've worked across many niches and found patterns that fit them all. The only things we won't take on are games, gambling, and non-subscription monetization. So you don't have to take our word for it. The first step is a light audit: you see the work on your own metrics before any retainer. If you don't see the value, we part ways after the audit, no drama.
+…the problem is the product, not the funnel, and it's time to shut it down?
That happens too. We start with a diagnosis on your own numbers, and if fixing the funnel is pointless, we'll say so straight. Helping you make the grown-up call is more honest than quietly burning through the budget. That goes for brutally overheated niches too: we'll tell you whether it makes sense to pour in a fortune or get out.
+…I'll lose control over the product?
You won't. The final call is always yours: we show where money is lost, and what to do about it is your decision. You build the product, we run the revenue.
+…I could just hire a growth manager in-house?
Hire one and you get one skill and one point of view, plus months of hiring and onboarding. We come in as a ready team with a method and a trained eye from dozens of apps: we start right away with personal responsibility for the metrics, and we keep our priorities straight.
+…someone advises something that gets me banned?
We know where the gray zone runs in App Store review and with payment providers. On every judgment call we put the risk on the table: here's the upside, here's what it could cost, you decide. We build an asset for the long run; we won't quietly slip anything risky through.
+…it turns out too expensive?
You pay for a close-knit team of three, not a whole agency, and it's still cheaper than one strong specialist in-house full time. The price depends on where you start: audit, plan, or engagement. We'll name the specific range on the call, once we see your situation.
+…I'll have to wait months for results?
The first findings are already in the audit, that's days. Moving the metric happens through experiment cycles: usually the first findings land by the end of the first or second month of engagement. We don't guarantee specific timelines; we guarantee a structured process and full transparency: every week you see the breakdown of current experiments and the data behind them.
+…none of it works?
We take responsibility for exactly what we hold in our own hands: onboarding completion, paywall conversion, the move to payment, the funnel steps we fix ourselves. For those we answer with the metric, not with words.
And we're just as straight about what we don't promise: a specific final revenue number. It's shaped by the volume and quality of traffic, seasonality, your product, and a dozen factors outside our hands. Anyone who guarantees you a final revenue figure either doesn't understand the work or isn't being straight. We deliberately promise less than this market is used to, and that's exactly why our promise is one you can lean on. An honest line on what we own is worth more than a pretty guarantee.
Growth is constant, living work: the market shifts, the audience changes, the economics too. So you have to keep growing without stopping.
The metric grows, and it's clear why. You build the product, the revenue engine keeps running. The bet on your app pays off.