starting point
Analytics
The foundation under everything: end-to-end analytics that every decision rests on.
Show you in the numbers
where your 
app
is losing money, and fix it
by 
hand*
Growth for subscription apps. We work for your revenue, not your hours, so the bet you made on this app pays off.
* Sure, the hands come with AI. It's still us who answer for the result, not it.
Let's break it down in 20 minutes →The method we work by grew on an app we took to $500K in monthly revenue ourselves.
Cases→
$500K/mo
Nandy revenue, grown by us, from zero
2.1→4.47%
subscription conversion · Avocado, live traffic
CAC ÷5
cost per subscriber · Metal, after rebuilding the funnel
LTV ×4
subscriber LTV · Metal, over the engagement
+115%
3rd-period renewals · Metal
10+ years
in mobile marketing
Growth isn't hacks. There's no press-and-done button, there's work. First we fix the base, then we test new things.
Sound familiar?
→
You changed onboarding for the third time and the metric didn't budge.
→
You're not sure which number to even watch, or how to count it right.
→
You're buying traffic almost blind: money is going to waste somewhere, and it's unclear where.
→
Every change cycle starts over, by feel. Progress doesn't compound.
It's not because you or your team are doing something wrong. Subscription growth is a craft of its own: attribution, paywall, cohort economics. That's exactly what we do every day.
What we take off your plate
Onboarding
We build the user's path so it leads to payment.
Paywall
The moment interest turns into a subscription.
Traffic
We bring paid traffic to the right point in the funnel and run it.
Our job is to carry the user from first launch to payment. You build the product, we run the revenue.
Method
How we work
Before we touch your paywall, we lean on what's proven: by the market and by our own hands on apps just like yours.
1
Set up the analytics
We find in the numbers exactly where revenue leaks: ads → store → onboarding → paywall → renewals.
2
Take what the market already paid for
We break down the revenue leaders in your niche, their onboardings and paywalls. Market-proven first, our own hypotheses second.
3
Fix it and confirm with numbers
We take experiments to a confident decision: where there's enough traffic, to statistical significance; where there isn't, early reads by statistical criteria, with an honest note on the risk.
// We don't trust a guess until the market or a live experiment confirms it.
What happens after the call
Call, 20 minutes: we go through your situation and decide where to start
Audit, 2-5 days: funnel diagnosis on your own numbers
Plan: hypotheses ranked by impact, with screenshots of example screens
Engagement: experiments at a steady pace, an update every week
You can start at any step, the audit isn't required.
Services
start here
Growth Audit
one-off · 2-5 daysA fast funnel diagnosis: where exactly money is lost and what to rebuild first.
What you get
A live walkthrough call
A document: findings and a list of hypotheses
One-off, nothing owed after. You can implement it yourselves.
implement it yourselves
Growth Map
one-off · not a contractA full breakdown of the market and competitors by our method. Take it and implement it yourselves, or hand it to us.
What you get
Top players in the niche by revenue: their setups and funnels
Competitor tables
Hypotheses ranked by impact, with screenshots of example screens
main service · where this leads
Growth Retainer
monthlyYour growth team, outsourced: hypotheses, experiments, accountability for revenue, month after month.
What's included
1-2+ hypotheses in progress
Experiments run to a confident decision
A weekly update
A transparent report on the metric
The analytics stays with you
runs alongside any tier
Paid Traffic (UA)
standalone serviceWe bring paid traffic to a web funnel or into the app and run it.
What's included
Campaigns and creatives
The fullest attribution your setup allows
Traffic to the right point in the funnel, under a transparent report
Why us, and not one more person on the team
On your own
You've already tried, it cost you months, and you still can't see where it's leaking.
An in-house hire
One person means one skill and one point of view, plus months of hiring and onboarding. We come in as a team: traffic, funnel, monetization and analytics at once.
A traffic agency
They pour traffic into a leaky funnel and take a retainer regardless of your revenue. We fix the funnel first and own the revenue.
Cases
Most of our work is under NDA. Here's what we can show
FAQ
What if…
+…you have no cases with my kind of app?
The mechanics of subscription monetization depend little on the app's topic; we've worked across niches (most we can't show, due to NDA). The only things we won't take on are games, gambling, and non-subscription monetization. And so you don't have to take our word for it, the first step is a light audit: you see the work on your own metrics before any retainer. If you don't see the value, we part ways after the audit, no drama.
+…the problem is the product, not the funnel, and it's time to shut it down?
That happens too. We start with a diagnosis on your own numbers, and if fixing the funnel is pointless, we'll say so straight. Helping you make the grown-up call is more honest than quietly burning through the budget. Including when the niche is brutal: pour in a fortune or get out. We'll say that too.
+…I'll lose control over the product?
You won't. The final call is always yours: we show where money is lost, and what to do about it is your decision. You build the product, we run the revenue.
+…I could just hire a growth manager in-house?
Hire one and you get one skill and one point of view, plus months of hiring and onboarding. We come in as a ready team with a method and a trained eye from dozens of apps: we start right away and answer for the metric, not for a seat on the payroll.
+…someone advises something that gets me banned?
We know where the gray zone runs in App Store review and with payment providers. On every debatable decision we put the risk on the table: here's the upside, here's what it could cost, you decide. We build an asset for the long run; we won't quietly slip anything risky through.
+…it turns out too expensive?
You pay for one team instead of a whole staff of specialists, and that's cheaper than one strong specialist in-house. The price depends on the entry level: audit, plan, or engagement. We'll name the specific range on the call, once we see your situation.
+…I'll have to wait months for results?
The first findings are already in the audit, that's days. Moving the metric is experiment cycles: usually the first confirmations come in the first or second month of engagement. We don't guarantee timelines; we guarantee the process and transparency: every week you see what's live and what the numbers showed.
+…none of it works?
We take responsibility for exactly what we hold in our own hands: onboarding completion, paywall conversion, the move to payment, the funnel steps we fix ourselves. For those we answer with the metric, not with words.
And we're just as straight about what we don't promise: a specific final revenue number. It's shaped by the volume and quality of traffic, seasonality, your product, and a dozen factors outside our hands. Anyone who guarantees you a final revenue figure either doesn't understand the work or isn't being straight. We deliberately promise less than this market is used to, and that's exactly why our promise is one you can lean on. An honest zone of responsibility is more reliable than a pretty guarantee.
Growth is constant, living work: the market shifts, the audience changes, the economics too. So you have to keep growing without stopping.